In the latest of our guest blog series, Barry O'Kane, Founder & CEO of  #ImpactSummit21 Silver Partners, HappyPorch, ​discusses the need for The Circular Economy to successfully tackle major issues such as climate change, waste crises and biodiversity loss.

If we are to successfully tackle major issues such as climate change, waste crises and biodiversity loss, the linear economy has to change. We must transform all elements of the take-make-waste system: how we manage resources, how we make and use products, and what we do with the materials afterwards. 

The Circular Economy is a vital part of achieving this while creating a thriving economy that can benefit everyone within the limits of our planet. It also presents exciting business opportunities. 

It’s not enough to approach all this with the intention of doing ‘less bad’. If we want to avoid greenwashing and ensure our businesses are part of that future thriving economy, we have to aim higher.

At the same time, we have to balance high ambitions with realistic approaches. Most businesses can’t set aside all their processes and step out into the unknown – and don’t have to. Exciting change with manageable risk happens when we pair ambitious innovation with our existing business strengths.

This article was originally featured on the HappyPorch website, please click on the button below to continue reading!

Barry O'Kane  will join us live at #ImpactSummit21 to host a panel discussion around the need for The Circular Economy along other impressive speakers. Register for Impact Summit today to join in the discussion and be sure to say hello at the HappyPorch virtual booth!circula