At Impact Summit we don’t like to rest on our laurels. We’re always looking for ways to enhance and build upon the work we’ve done before. If we do something well, we want to do it even better next time. This is why late last year we began exploring ways in which we could add even more value for our partners and exhibitors.
we wanted to:
- Provide more opportunities for exhibitors and partners to interact with attendees.
- Give exhibitors and partners the ability to generate more valuable leads.
- Generate solid data to help partners and exhibitors prove the value of their investment.
So, almost a year into our journey with online events, and after much research, we’ve found the solution. Introducing Brella, our new virtual event platform for Impact Summit 2021!
what is brella?
Brella is an online event platform that provides tangible value to partners, exhibitors and attendees. Through AI powered matchmaking, one-on-one video networking, your own customisable virtual booth and solid data to help you follow-up on those valuable leads, Brella makes exhibiting at virtual events more effective than ever.
What’s new with Brella and how does it benefit you?
One of the features we are most excited about is Brella’s smart event matchmaking. On first joining the event, attendees are asked about their networking goals and interests. Brella then uses this information to suggest meetings based on their mutual goals and interests.
Your company representatives will also select their networking goals, meaning your team has the best chance to meet the attendees most suited to them.
This also means that for our top partners, we can add product or service offerings as a category within the matchmaking feature. For example, as a partner you could find attendees interested in:
- Buying your service
- Working for you
- Partnering with you
Exhibiting at Impact Summit not only opens the door to potential new customers and clients, but could also attract new hires or future partners!
One-on-One Video Meetings
Video meetings take place directly in Brella, combining the best of live chat and virtual conferencing, ideal for drumming up new business!
Booking a meeting with potential leads only takes a couple of clicks! Just hit the “suggest meeting” button and Brella will pull-up that person’s availability. Select the time that suits you best and wait for them to accept your invitation. No need to waste time messaging back and forth to find a suitable time!
Brella will then automatically create your own personalised meeting calendar within the platform - plus you always have the option to add it to your own calendar too.
When the time comes, head to Brella and join the meeting!
Two Weeks of Connections!
On event day, do you find that there’s just never enough time in the day to catch all the speakers you want to see, network with attendees, and take some time to make your lunch?
For Impact Summit 2021, we’ll be opening Brella for a whole two weeks to allow you to make the most of the networking opportunities. So for two weeks you’ll be able to schedule meetings and connect with attendees and potential clients, all within the event platform!
As an exhibitor you’ll no longer be required to cram in as many meetings as you can in a short space, you can plan your time and spread them out over the course of the full two-week period.
And if the thought of two-weeks of meetings scares you, worry not! You can self-select your availability, giving you complete control over your time.
Brella is designed with exhibitors and partners in mind. As an exhibiting company you will get your own virtual booth within the event platform. Think of this as your online space within the event. Your booth is a space to showcase your brand identity and serves as a space for attendees to browse the services and products you offer.
Your booth will have information about your company, links to your social media profiles and website, a rotating content banner in which you can embed your website, a landing page or lead generation form, promotional videos, brochures or documents, even surveys!
In addition, your booth has its own live chat room where you can interact with attendees, plus a list of your company representatives each with their own “book a meeting” button, making it easier than ever for attendees to schedule a call with your team!
DAta data data!
Not only does Brella put you right in the heart of Impact Summit, but once the event is over you’ll be able to prove your ROI and see clearly how exhibiting generated value for your organisation.
With our qualified warm leads report you can see exactly who your team met with and what they were interested in, helping you identify who to follow-up with.
In addition, each interaction with your virtual booth is tracked, so every time an attendee enters your booth, you’ll be able to generate a lead from that interaction - you’ll know who entered your booth, and what kind of interactions they had with it.
The level of post-event insight is dependent on which exhibitor or partner package you choose.
get in touch!
Rest assured that you will be front and centre for the attendees most interested in what you have to offer!