A note to the Private Sector - why embracing social impact and real CSR will attract the best and the brightest
Joy Lewis, Founder & CEO, AAI - Adopt An Intern
· Impact Summit 2019,ThisIsImpact19
Joy Lewis is the Founder and CEO of AAI - Adopt An Intern. With her team, she's helped hundreds of people: more than 1450+ paid internships in 900+ businesses cross-sector since 2010. Today, she highlights the need to think about social impact and real CSR.
CSR (corporate social responsibility) is changing and we're seeing businesses embracing social impact in a much more meaningful way.
AAI is a champion of inclusive employment and graduate recruitment, and very much involved in the new and changing nature of CSR.
There's an emerging generation of talent and customers citing ‘social impact’ as a contributing factor when deciding which employers or companies to buy from. So, it's more important than ever to support and partner with purpose-driven organisations on authentic and innovative CSR activities.*
The days of bake sales or giving a bit of money to a charity with no tangible outcomes are just not cutting it with investors and boards.
CSR for the sake of it, as an afterthought or as a box-ticking exercise is seen as just that.
A company’s social impact agenda has to be intrinsically tied to its business values and workplace culture.
You may think your business is doing well in that regard, but I ask you this:
How is this activity being felt by your board, your investors, your staff, your customers and your potential customers?
All of these stakeholders are looking for something to believe in, alongside your principal service offering. Something that will differentiate you from the competition. Something they can be proud to be a part of. Your social impact can make or break someone’s choice to buy from you, work with you, or invest in you.
In response to this growing appetite in the market, we’ve designed 3 tailored projects to support CSR based on our knowledge of community issues around gender and racial diversity, disability and supporting the third/voluntary sector.
The response to these projects has been extremely encouraging and we welcome private sector partners of all sizes who want to put some of their profit towards measurable social impact.